NEW YORK -- Models sashaying down the catwalk sporting pieces from a designer’s latest collection -- that’s so cliche.
This season at New York Fashion Week designers are getting creative with fresh ways to show off their latest fashions. On Monday, designer Ralph Lauren attracted a mix of celebrities and fashion elite (Vogue editor Anna Wintour, supermodel Karlie Kloss, fashion designer Diane von Furstenberg, blogger Bryanboy and singer Ciara, to name a few) to the 72nd Street and Central Park West entrance to the park. Golf carts ushered guests to the park’s Cherry Hill lawn a few minutes away, where champagne, hors d’oeuvres and a string quartet greeted them.
Then: showtime! A fountain erupted in the lake, and the steady spray of water served as the screen upon which footage of models wearing the new Polo collection was projected. The “4D” effect, as the designer dubbed it, made them look like they were walking on water. Projections incorporated street scenes from across New York City as backdrops that kept the footage engaging and dynamic. When it all was done, a larger-than-life holograph of Ralph Lauren waved to the crowd, and guests were sent on their way with parting gifts of caramel-coated popcorn and peanuts.
The event also was a celebration of the grand opening of the first Polo flagship store on Fifth Avenue in Manhattan.
Photos: Holographs of models and designer Ralph Lauren (above) are projected onto a lake in Central Park. Courtesy of BFAnyc.com.