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IMG College finalizing deal with WVU

Written by Jenn Menendez on .

IMG College has won the bid for West Virginia’s third-tier multimedia rights, a report in Street & Smith’s Sports Business Daily outlined.

Final approval is still pending.

West Virginia was one of few schools left in the country that managed its own rights in house with the Mountaineer Sports Network. Now, if and when the deal is finalized, IMG will take over everything from TV rights of one football game per season, media assets like the schools radio broadcast and in-house coach shows to signage within the stadium.

A formal announcement is expected within weeks at which point details regarding the changes fans of the program might see will become more clear.

IMG College is the multimedia rights holder at Pitt.

Read the full story here.

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