Some of the fashion industry's top designers are getting in the Super Bowl spirit early, thanks to a collaboration between the Council of Fashion Designers of America, Bloomingdale's and the NFL.
Forty-eight designers were tapped to add their own twist to a Super Bowl XLVIII helmet, which will be auctioned off to support the NFL Foundation. The helmets were unveiled today at Bloomingdale's on Manhattan's East Side.
Want one of your own? Bids can be placed through Feb. 4 at bloomingdales.com/superbowlhelmets. Each will go for a minimum of $248, in honor of the 48th Super Bowl.
Who knew football could be so fashionable?
Diane von Furstenberg
(Photos courtesy of Bloomingdale's)