What could have been: Steelers AFC champions T-shirt surfaces

Written by Alex Iniguez on .













Congratulations, Steelers, you're going to Super Bowl 50!

... or not.

This "what-if" Steelers AFC champions T-shirt design comes to us via Chris Creamer at, the go-to sports logo source.

Chris has written a post about "phantom merchandise," such as hats/shirts designed for every possible Super Bowl matchup. As a bonus, he has passed along four other conference champions shirt designs: the Steelers, Chiefs, Seahawks and Packers.

This merchandise is either never printed (likely the case with this Steelers T-shirt), destroyed or donated, sometimes to developing nations.

This kind of thing pops up all the time, but it's rare to see shirts like this one designed before the conference championship matchups are set.

Regardless of why these designs were made so far ahead of time, it's fun to daydream and imagine booking flights to San Francisco to see the Steelers take on Cam Newton and the Panthers. Or maybe it's just depressing.

See an archive of phantom merchandise here from

Follow Chris Creamer on Twitter here and Alex Iniguez here.

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