The Presbyterian Church (U.S.A.) is revising a marketing campaign for an upcoming offering after critics said it was racially offensive and made light of addictions.
Hundreds of people had posted criticisms in various online forums. The marketing materials included images such as of an Asian girl who has a "drinking problem" -- needing clean water -- and a brown-skinned man needing help getting "high" -- above floodwaters.
The ads were supposed to promote offerings to raise funds for humanitarian projects to address such needs.
"We appreciate the passionate outpouring of concern about the new attention-getting campaign for One Great Hour of Sharing. You spoke. We are listening. We plan to revise the campaign.
"We apologize for the offense and pain caused by our effort to promote the One Great Hour of Sharing offering. We strive for excellence in our work, and are deeply sorry when we miss the mark.
"The One Great Hour of Sharing has a long and important tradition with the Presbyterian Church in meeting basic human needs. Those needs are greater than ever and so it is important that the promotion for this offering is done well."