Presbyterians revise campaign seen as offensive

Written by Peter Smith on .

The Presbyterian Church (U.S.A.) is revising a marketing campaign for an upcoming offering after critics said it was racially offensive and made light of addictions.

Hundreds of people had posted criticisms in various online forums. The marketing materials included images such as of an Asian girl who has a "drinking problem" -- needing clean water -- and a brown-skinned man needing help getting "high" -- above floodwaters.

The ads were supposed to promote offerings to raise funds for humanitarian projects to address such needs.

The director of special offerings, Samuel Locke, said in a statement on Monday:

"We appreciate the passionate outpouring of concern about the new attention-getting campaign for One Great Hour of Sharing. You spoke. We are listening. We plan to revise the campaign.

"We apologize for the offense and pain caused by our effort to promote the One Great Hour of Sharing offering. We strive for excellence in our work, and are deeply sorry when we miss the mark.

"The One Great Hour of Sharing has a long and important tradition with the Presbyterian Church in meeting basic human needs. Those needs are greater than ever and so it is important that the promotion for this offering is done well."




Join the conversation:

Commenting policy | How to report abuse
Commenting policy | How to report abuse
To report inappropriate comments, abuse and/or repeat offenders, please send an email to and include a link to the article and a copy of the comment. Your report will be reviewed in a timely manner. Thank you.