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How loyal are Pittsburghers to Heinz?

Written by Kim Lyons on .

 

 

The H.J. Heinz Co. announced today it was eliminating 350 jobs in Pittsburgh and 600 companywide, as a move toward a more efficient operation. After its sale to 3G Capital and Berkshire Hathaway in February, many speculated that the new ownership was likely to make cuts, possibly including jobs.

 


Heinz was founded in Sharpsburg in 1869, and while it no longer makes products in the Pittsburgh area, it has kept its headquarters Downtown, and has a research facility in Marshall, and of course, the Pittsburgh Steelers' arena bears the company's name.
Pittsburghers are loyal to their brands, Heinz included, but will the company's latest move affect that devotion?

When Nabisco closed its East Liberty plant in 1998, putting 350 people out of work, community activists mounted a far-reaching boycott of the baking company's products. 

Will the latest cutbacks from Heinz prompt you to think twice about purchasing its products? Can you think of other companies so closely associated with Pittsburgh?

 

 

 

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