Downtown growing with youth and larger households

Written by Diana Nelson Jones on .

The Pittsburgh Downtown Partnership confirms what the most recent information in the U.S. Census shows about the city — that if we are growing at all, we are growing younger.
From its 2012 study on pedestrian traffic and survey of Downtown residents, the PDP reports that more than half of Downtown pedestrians rely on public transportation; 45 percent of Downtown residents are under the age of 40 and 27 percent are under the age of 30, compared to 47 and 26 percent, respectively, in 2010 and the 40-49 age group increased from 12% to 17% over 2010.
“This type of detailed research has been consistently useful for the real estate and development communities, [and to] marketing professionals,” said Jeremy Waldrup President and CEO of the PDP. “Additionally this research provides us with excellent insight that can be utilized in business attraction and retention initiatives, highlighting the growth and progress we have seen throughout Downtown over the last few years.”
The pedestrian study count took place over three days, 12 hours each at nine locations. The study was previous conducted in 2006, 2008 and 2010. The counts were extended into the evening for the first time last year, providing a baseline for future counts.
Other factoids from the studies:
Annual household income bumped, too. About 48 percent of households were earning more than $100,000 per year last year compared to 42 percent in 2010 and 34 percent in 2008.
Household size also increased. In 2010, 40 percent of residents lived in a household of more than one person. In 2012, that demographic had jumped to 51 percent.
The entire report can be read at this link
Photo by  John Altdorfer, courtesy of PDP.

Join the conversation:

To report inappropriate comments, abuse and/or repeat offenders, please send an email to and include a link to the article and a copy of the comment. Your report will be reviewed in a timely manner. Thank you.
More in this category: