It's no secret -- be careful what kinds of photos you post on social media, because they could change your life.
When Matthew Noszka from Pittsburgh posted on Instagram a shirtless photo of himself next to a deck he had built, he received a direct message from a representative with renowned talent agency Wilhelmina Models that ended up taking him from the construction site to the catwalk.
He talked about his unexpected, virtually overnight success in the modeling world on "The Ellen Show" today, speaking with great humility and gratitude for what he's been able to do so far. He's already worked with the likes of Nike and Calvin Klein and recently walked in his first New York Fashion Week, he told host Ellen Degeneres.
He's been a natural in front the of the camera, flexing and posing in his underwear for some of the ad campaigns he's booked. Reading magazines like GQ and practicing different poses in front of the mirror have helped, he said.
Prior to being discovered on social media, he was a student at Point Park University playing basketball and working in construction and waiting tables on the side.
"I guess it worked out," he said bashfully.