For fashion fanatics and design gurus, the announcement of Pantone's top color pick for the year ahead is big news. This time, Pantone color experts delivered double the dose of excitement. For the first time, the title of "color of the year" goes to a blending of two colors: Rose Quartz (a soft pink) and Serenity (a tranquil sky blue).
"In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design," Pantone said on its website. "This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer's increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage."
So why these couple of colors?
"Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace," says Pantone Color Institute executive director Leatrice Eiseman.
In recent seasons, Pantone has strayed from releasing color trend reports for both men and women, instead just picking a palette of 10 gender-fluid hues, so the decision to blend what's historically been considered a more feminine color with a more masculine one is right in line with these trends.
Check out more Pantone color news and trend reports below: