After 12 years Downtown, Serendipity accessories boutique is relocating next month to Tanger Outlets.
The boutique, owned by husband-and-wife pair Pete and Kimberly Coppola, has been on the first level of Two PPG Place in Market Square since 2009, but impending construction plans in the building forced the couple to rethink their future.
They were offered another location on the opposite side of PPG Place, across the street from PPG Plaza and Wintergarden, but they declined due to concerns of a lack of foot traffic on that side of the building, Ms. Coppola said.
During the store's time Downtown -- first at One Oxford Centre before migrating to Market Square -- the owners said retail has been slow to grow, compared to Downtown's emerging dining scene. Construction projects, street closures during events in Market Square and limited on-street parking have made it a challenge at times to attract more customers.
Nevertheless, Serendipity has had a successful run Downtown, the couple said. Being street level at Market Square has helped draw passersby inside to shop, and annual events such as the Three Rivers Arts Festival and Light Up Night are booms for business. Looking ahead to the shop's next steps, though, the owners want to be part of a "retail destination" like Tanger Outlets, Ms. Coppola said. Being at the outlets also could open up opportunities for franchising in the future should Serendipity decide to pursue that route, Mr. Coppola added.
A moving sale at the Downtown location begins Wednesday. The owners plan to vacate their current space by the end of the month and hope to be open at Tanger Outlets by the second week of August. The new store and stockroom will be about triple the size of the Downtown location, Ms. Coppola said, and will carry a mix of on-trend jewelry, handbags, hats and other accessories curated by the owners.
To read more about the history of Serendipity, click HERE.
Photo: Serendipity owners Kimberly and Pete Coppola inside their Downtown accessories boutique in 2013, the 10th anniversary of the store. Larry Roberts/Post-Gazette