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Brooks Brothers names designer-to-the-stars Zac Posen creative director of signature women's collection

Written by Sara Bauknecht on .

Steven Pan - ZAC HiRes 2 - 004From red carpet to ready-to-wear, designer Zac Posen's got enough glamour to go around.

His gorgeous gowns have garnered a Hollywood clientele, and he's collaborated with mainstream stores and brands such as David's Bridal and Kenmark Optical on collections. The latest one he'll be teaming with: Brooks Brothers. The retail chain has named him the creative director of its signature women's collection and accessories.

"As soon as we met, it was clear to us that he had a true understanding of our brand and its storied 196-year heritage as well as the creativity to modernize our offerings within the category," said Brooks Brothers chairman and CEO Claudio Del Vecchio.

Brooks Brothers started introducing women's wear to its inventory as early as 1874 and got a boost in 1949 when a pink oxford shirt was featured in Vogue. The complete women's department opened in 1976 with seasonal collections, and today women's apparel makes up about 20 percent of the retailer's sales.

Mr. Posen's debut collection for Brooks Brothers will be available worldwide in spring 2016.

Photo: Fashion designer Zac Posen by Steven Pan. 

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