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J.C. Penney amps up jewelry offerings with new Bijoux Bar

Written by Sara Bauknecht on .

JCP Downtown by Lana hexagon disc necklace

J.C. Penney might be floundering financially, in the wake of its $552 million net loss in the fourth quarter and the recent departure of former CEO Ron Johnson. But its fashion and beauty offerings continue to improve as the retailer adds designs by some of the industry's biggest names (Nanette Lepore, Duro Olowu and Marchesa, for example) to its inventory.

Its latest venture is an amped-up jewelry department called The Bijoux Bar, which will feature modestly priced pieces by some of the accessory world's top names, including Kara Ross, Kenneth Jay Lane and Lana Bramlette.

It rolls out in stores starting today, or shop the collections online at www.jcp.com.

Here's a a look at some pieces from the collection (Pictured above: Downtown by Lana hexagon disc necklace/J.C. Penney) ...

JCP KJL by Kenneth Jay Lane goldtone octopus ring

 KJL by Kenneth Jay Lane goldtone octopus ring.

 

JCP dom by dominique cohen charm necklace

Dom by Dominique Cohen charm necklace. 

 

JCP Rodrigo-Brave star cuff

Rodrigo-Brave star cuff.

 

JCP Diego Massimo open chain

Diego Massimo open chain necklace. 

 

JCP Telio by Doris Panos 3 piece ring set

Telio by Doris Panos three-piece ring set.

 

 

 

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