After three days of designer showcases at Highmark Stadium, Pittsburgh Fashion Week moved the catwalk to Macy's at Ross Park Mall for Day 4.
Macy's has been a longtime partner for Pittsburgh Fashion Week, with events traditionally being held at the department store chain's Downtown Pittsburgh location. But due to that store's closure, the Ross Park Mall one became the site for this year's shopping party and style show.
A corner of the second floor women's department was sectioned off for the festivities. Guests were greeted by a velvet rope, lucite chairs and a sleek black elevated runway splashed with red and white lights. TV personality Anji Corley and Glitzburgh blogger Ashley Boynes-Shuck, one of this year's Pittsburgh Fashion Hall of Fame inductees, (pictured at right, from right to left) got the party started by inviting the crowd to stand up and do a few dance moves to raise the energy.
The fashion show featured Docherty models dressed in several Macy's lines, including Tommy Hilfiger, I.N.C. International Concepts, Jessica Simpson and Levi's, among others. The selected styles did a nice job of highlighting trends for the season and getting the audience into the shopping spirit. (Stylebook overheard several women seated nearby commenting about their favorite looks from the show and snapping cell phone photos of them.) The hosts also were great at keeping the crowd engaged throughout the roughly hour-long presentation.
But the fun didn't end on the runway. The night also included mini manicures and makeovers, a photo booth and mocktails and light bites from Savoy in the Strip District. Guests also got the chance to learn about Macy's new My Stylist program, which can help shoppers with everything from finding a gift to putting together a figure-flattering outfit for a special occasion. One member of the audience even won a $100 Macy's gift card. Pittsburgh Fashion Week's student designers also were there with some of their designs, which will be on the runway at tonight's Back to Basics student fashion show at The Art Institute of Pittsburgh, Downtown.
One way to tell a good fashion show is by how entertained the crowd is. In this case, most seats were filled, people were smiling and a couple dozen shoppers passing by at the time of the event stopped to take in the stylish sights.
The final event of Pittsburgh Fashion Week -- the student fashion show -- takes place tonight at 7 p.m. Learn more about it here. (Photos by Bill Wade/Post-Gazette)