Questions of pay for mommy bloggers

Written by Anya Sostek on .


The Post-Gazette today looks at local companies and local mommy bloggers working to find sponsorship opportunities.

Public relations agencies now incorporate blogs into their overall marketing plans for clients; networks of bloggers help identify the most appropriate ones to recruit for those marketing efforts; and then bloggers, aware of the value they bring to the deal, consider how they want to be rewarded.

Five years ago, paying a blogger wasn't something that came up often, said Caroline Friedman, senior associate at Burson-Marsteller. Now, she said, many more are responding to promotional inquiries with explanations of the rates that they charge for their time and access to their reader base.



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