The Big 12 announced a power move this afternoon, joining forces with the SEC to have both league's champions meet in a bowl game.
The deal will begin in 2014 and was inked for five years.
According to the announcement the champions of the two conferences will meet in the game unless one or both are chosen to play in the new playoff system that will determine the national championship.
In that case "another deserving team" from the conference will be chosen.
SEC Commissioner Mike Silve: "A new January bowl tradition is born. This new game will provide a great matchup between the two most successful conferences in the BCS era and will complement the exciting postseason atmosphere created by the new four-team model. Most importantly, it will provide our student-athletes, coaches and fans with an outstanding bowl experience."
Chuck Neinas, acting Big 12 commissioner: "Our goal is to provide the fans across the country with a New Year's Day prime-time tradition. This is a landmark agreement between two of the most successful football conferences during the BCS era to stage a postseason event. The creation of this game featuring the champions of the Big 12 and SEC will have tremendous resonance in college football."