The greatest Twitter reaction to the Steelers' apian-looking throwback uniforms, courtesy of one Ivan Taylor, wordsmith and haute couture critic for the modern age:
"Ima SWAGG that bee out WORD"
Swagg that bee out indeed, as the jerseys do put one in mind of the Honey Nut Cheerios mascot.
The Steelers have essentially worn the same uniforms with only slight alterations since 1968 -- more than half of the franchise's existance -- so it's not as though there is a large volume of throwbacks to pick from.
But with a partial owner producing the Dark Knight trilogy, and with Heinz Field and Hines Ward set to make cameos in the Dark Knight Rises, it would have made sense for the late 1960's "Batman" uniforms to be the 2012 throwbacks.Per wikipedia:
"Perhaps the most infamous uniforms the team has ever worn came in 1966, when the team experimented with the "Batman"-themed uniforms, named as such because they were similar to the Batman outfits Adam West wore on the popular TV series.
"The jersey had no stripes on either the black or white jerseys and had a gold triangle-like diamond covering the shoulders.
"Although they have been commonly called the "Batman" uniforms, Dan Rooney later made public his reasoning behind the uniforms.
"With his father still running the team and the Vince Lombardi-led Green Bay Packers being the class of the NFL, the younger Rooney (who still had a much smaller role with the team at the time) didn't want to follow the lead of other NFL teams trying to copy the Packers and wanted the Steelers to have a more unique look.
"Coinciding with this was the development of the Golden Triangle in the city of Pittsburgh in the 1960s, so Rooney decided to give the uniforms a connection to the growing downtown district with the gold triangle-like diamond."Although both Rooney and NFL Films's Steve Sabol liked the look ... the players didn't, adding that they looked like clowns or Batman, which is likely where the "Batman" rumors began. ..."
After the press conference Art Rooney II was asked if the "Batman" digs were ever considered, given that co-owner Thomas Tull's movie figures to be the highest-grossing film of the year.
Rooney said: "We've talked about that over the years, but we really wanted to go back to the early days and bring back some memories from the very early days of the franchise, so we went with '34."
Give the organization a least a little credit, making a nod to team history rather than going for an easy cross-promotion layup. It's not a stretch to think that if the Cowboys' Jerry Jones or Redskins' Dan Snyder had the same opportunity, Tony Romo or RG3 would be wearing a cape every Sunday.
Make no mistake that the NFL, Nike and the Steelers will make a few extra merchandising scheckels from the sale of these, but not much. Given the overwhelmingly negative response from posters on the Post-Gazette website, these aren't exactly going to be flying off of the shelves at Dick's.