Starting today, the Steelers' six Lombardi trophies will be on display at the Heinz History Center (for a week), and schools and workplaces can vie for a chance to win fitness equipment and players visits, as per the promotion below dreamed up by the marketing execs on Park Ave. ...
"PITTSBURGH ─ The Steelers are encouraging local students and fans to celebrate the NFL’s Kickoff Weekend by showing their Steelers spirit on Friday, September 10. Schools will be able to participate in a nationwide Back to Football Friday contest while fans and local companies can show their loyalty to the Steelers by planning office events or wearing team colors to work.
Pittsburgh Mayor Luke Ravenstahl, Steelers President Art Rooney II, Senator John Heinz History Center President and CEO Andy Masich, and United Way President Bob Nelkin will speak at a Wednesday (Sept. 8 at 1 p.m.) press conference at the Heinz History Center to promote Back to Football Week and the opening of a week-long (Sept. 8 – 15) display of the Steelers’ six Super Bowl trophies at the History Center.
Back to Football is the National Football League’s theme to promote the kickoff to the 2010 NFL season, in cooperation with United Way. Back to Football Friday is a way for communities nationwide to show their excitement for the return of NFL football.
Schools interested in entering the Back to Football Friday contest can sign up at www.NFLRUSH.com/BackToFootball. They will be asked to submit photos of their Back to Football Friday event and answer brief essay questions for the chance to win a $10,000 NFL PLAY 60 grant for fitness equipment at their school and a visit from an NFL player this fall. Thirty-four winning schools will be selected as “NFL PLAY 60 Super Schools,” one in each of the 32 NFL markets, and two at-large winners. Through the contest, schools can cheer on their favorite teams, while supporting the health and wellness of children in their community
Fans can also take their team loyalties to work on September 10, wearing their favorite team jerseys or gear or planning a special office event to celebrate the return of football season. Working with United Way, the NFL is offering companies the chance to show their NFL passion and win a Back to Football celebration and player visit at their office.
Companies can register to take part at United Way’s special Back to Football website, www.UnitedWay.org/BackToFootball."