The Steelers announced today a new gambit for separating you from your money ..."The Pittsburgh Steelers are very excited to offer you as a valued fan an opportunity to join the Ultimate Steelers Fan Club. As a member of the Ultimate Steelers Fan Club for the 2010 season, you will receive the following benefits:
· Two (2) tickets to the Saturday August 14 pre-season game against the Detroit Lions at 7:30 pm
· Two (2) tickets to the Sunday December 12 game against the Cincinnati Bengals at 1:00 pm
· Invitation for two (2) to a VIP day at Steelers Training Camp including viewing practice from the sidelines along with food and beverage
· Invitation for two (2) to a special “Chalk Talk” Luncheon featuring Steelers front office personnel.
· Invitation for two (2) VIP seating to one of eight tapings of the PNC Steelers Huddle Players TV Show at Heinz Field
· Exclusive Fantasy Football League with weekly prizes
· $50 Steelers Sideline Store Gift Card
· Membership Card good for a 20% discount on Steelers Merchandise
· Weekly E-Mail Newsletter
· Lottery at the end of the season for one member of the Ultimate Steelers Fan Club to win a trip for 2 to Super Bowl XLV in Dallas
· Option to purchase two (2) tickets to a 2010 home Steelers Playoff game"
The Steelers are essentially giving you the opportunity to grossly overpay for tickets to one preseason, and one-regular season game, a chance to spend more money provided the Steelers make the playoffs and play a home game, and a very expensive raffle for a chance at a Super Bowl trip (which is in Dallas, mind you. Not Miami or San Diego or New York or somewhere cool, but Dallas).
I've seen people leave preseason tickets as bar tab tips, so paying face value for them is laughable. Likewise, a December date with Cincinnati is worth waiting to see what the markets commands for it. Could be a great game, could be a cold weather clunker, but either way, you can make a $1000 go a lot further on StubHub or in your own negotiations with gameday scalpers every Sunday. And what's with the $50 gift card? Why not just take $50 off the price? Same with the 20% off card for Steelers merchandise, which is really just a chance for you to spend more money.
This idea has some merit but the value should be a little better. A piece of autographed memorabilia, maybe an exclusive framed print or photograph, or a replica jersey of choice or some combination of all those things would make it much more tempting to part with $1000. Not so much as it stands now.