For a team that gives a football camp in Mexico and has a bar in Italy, the Steelers truly are in the same league as the New York Yankees and Manchester United as the most recognizable sports teams in the world, as SI's Peter King illustrates in his World Cup dispatches from South Africa:
Random NFL Experience in South AfricaI'm here with my wife, and the other day, we were in a cab in Cape Town and the driver asked where we were from.
"I grew up in Pittsburgh,'' my wife said.
"The Steelers!!!!'' the fellow said.
"You know the Steelers?'' she said.
"Everyone knows the Steelers!'' he said.