No More Free Formula from Magee
What's not to like about free stuff?
Plenty, according to Magee-Womens Hospital of UPMC, if it promotes infant formula for new mothers.
The hospital, where more than 10,000 babies are born each year, recently stopped giving away diaper bags stocked with coupons and cans of powdered formula.
"We don't want to give the mixed message that we are promoting bottle feeding when really we want to encourage breast-feeding," said Karen Ewing, director of patient care services for Magee's neonatal intensive care unit.
The change comes as hospitals nationwide are re-evaluating their policies toward formula-sponsored diaper bags, which have been distributed for more than four decades.
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