When bad howdy happens to good 'hoods
by Diana Nelson Jones/Jan 26
Neighborhoods are no different than you and me - they want to make good first impressions, but sometimes they turn people off before they have a chance to prove they're worth knowing.
Take Greenfield, please. It's a terrific neighborhood full of terrific people but it gives off really bad howdy near the Greenfield Bridge at Beechwood Boulevard and Ronald Street - one of its portals. A rotting "Welcome to Greenfield" sign is partially hidden by shrubs pruned to look like mossy footstools in a triangular median that passed for landscaping in the 1980s.
Connect Greenfield and the Greenfield Organization are at work on this. They are asking for feedback on what a new and improved welcome should look like in a survey at https://www.surveymonkey.com/s/SVTTGG2.
Results of the survey will be discussed at a community meeting in late February.
The folks at Connect Greenfield (i
This email address is being protected from spambots. You need JavaScript enabled to view it.
) tell us that the space was designed by a Greenfield firm, the sign was made by neighborhood woodworkers and that the Western Pennsylvania Conservancy paid for it.
It's really about marketing. People do it; neighborhoods do it. Greenfield turns to two neighborhoods in particular that give great howdy. We cadged these photos from the Greenfield survey to show you:
