Netflix increases Blu-ray surcharge

Got this e-mail last night from Netflix:

Dear Jody,

You are receiving this email because you added unlimited Blu-ray access to your account for $1 a month. The number of Blu-ray titles has increased significantly and will continue to do so. As we buy more, you are able to choose from a rapidly expanding selection of Blu-ray titles. And as you've probably heard, Blu-ray discs are substantially more expensive than standard definition DVDs.

As a result, the monthly charge for Blu-ray access is increasing for most plans and will now vary by plan. The charge for monthly Blu-ray access on your 1 DVD at-a-time (Unlimited) plan will increase from $1 a month to $2 a month. The price of your 1 DVD at-a-time (Unlimited) plan is not changing and remains at $8.99 a month.

The new charge for Blu-ray access will be automatically added to your next billing statement on or after April 27, 2009 and will be referenced in your Membership Terms and Details.

If you wish to continue unlimited Blu-ray access for $2 a month, you don't need to do anything. If not, you can remove Blu-ray access anytime by visiting Your Account.

If you have questions about this change or need any assistance, please call us anytime at 1-888-923-0898.

-The Netflix Team

Hopefully this little increase goes away when BD discs are as cheap as DVDs.  By then, I'll probably be participating in their movie-on-an-SD-card plan and my Blu-ray player will be collecting as much dust as my cassette collection.  I just hope that, when that day comes, Netflix catalog browsing is still fun.