The Sign in the Sky

Written by Dan Gigler on .


 VisitPittsburgh, the region’s official tourism agency, is hoping a few people look up to the Tampa skies this weekend.

A couple of days ago, the agency decide to hire one of those services that flies signs over crowds. And, sure enough, today not far from Raymond James Stadium where Super Bowl XLIII will be played Sunday, this message could be seen: “Go Steelers!”

“When you see those things in the sky, you look up and you read them,” said Craig Davis, vice president of sales and marketing for the agency.

The message is supposed to fly intermittently over three days, presumably raising awareness of the Web site among people who might want to visit southwestern Pennsylvania. After all, lots of those going to the big game are reportedly Pittsburgh Steelers fans.

Mr. Davis didn’t immediately have the figures on how much the service cost but he said, “It was very reasonable.” He also appreciated being told that someone on site could confirm that the sign had actually been sighted.

-- Teresa Lindeman

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