'HMS3' No. 1, followed by 'Zack'

Written by Sharon Eberson on .

By Sharon Eberson / Sunday, Nov. 2

In L.A. Johnson's A-1 story about the trouble facing "Zack and Miri Make a Porno" in marketing a movie with graphic sex scenes, pervasive crude language and a major gross-out wrapped in a romantic comedy, the astute David Huffman, who helps keeps an eye on SouthSide Works Cinema as marketing and concessions director for Cleveland and Pittsburgh Cinemas, noted that no movie is all things to all people.

"I don't think 'Zack and Miri' is for kids. Neither is 'High School Musical' for everyone," he said. "Not every movie needs to be or should be made for everybody."

In movieland, where people vote at the box office, Mr. Huffman's statement proved prophetic.

Squeaky clean "High School Musical 3" was No. 1 at the box office for a second straight week and naughty "Zack and Miri" was No. 2, followed closely by "Saw V" in the torture porn franchise. "Changeling," with Clint Eastwood directing Angelina Jolie, was No. 4.

As Huffman suggests, it's counter-programming at its most effective. Me? I went to see "Rocknrolla" and although I felt like subtitles would have helped, it was a violent little diversion filled with fine actors like Tom Wilkinson, Mark Strong, Thandie Newton and Gerard Butler.

Entertainment Weekly's Web site reports that it was a big opener for "Zack and Miri" filmmaker Kevin Smith, but not so much for star Seth Rogen. The movied grossed $10.7 million and is Smith's second biggest opening (after $11 million for "Jay and Silent Bob Strike Back"). Rogen has his director beat by a long-shot, with openings like "Pineapple Express" ($23.2 mil), "Superbad" ($33.1 mil) and "Knocked-Up" ($30.7 mill).


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