Luxe designer Oscar de la Renta is taking his looks from the runway and red carpet to the masses with an elegant line of stationery for Paperless Post.
The collection of cards (ideal for save the date announcements, dinner invites, etc.) and corresponding envelopes is inspired by colors and prints from his dress and bridal lines. Share the styles via an e-card, a print-out or a traditional paper version of the card.
“Starting our collaboration with bridal designs is an opportunity for us to connect with a bride as she plans the different aspects of her wedding. It’s a moment to capture her attention, as well as the reach of her entire social network, on and offline,” Oscar de la Renta senior vice president of global communications Erika Bearman told Women's Wear Daily.
The designer hopes to expand his stationery offerings to include children's invitations, personal stationery and options for general entertaining and correspondences, according to WWD.
Check out some of the cards, and their runway influences, in the photos below (courtesy of Paperless Post).