Blogging on a legal issues blog about another blog that blogged tips about how to blog for your law firm may seem like a dog chasing its tail, but, in the spirit of opening a dialogue, I thought I'd give it a try.
The Strategist blog offers Five things to Consider When Posting on your Law Firm Blog, and it actually hits on some of the basic principles of journalism's inverted pyramid: Who (audience), what (content) when (frequency) and why (topics).
The author notes that blogging isn't as simple as updating your Facebook status.
The full post is here:
H/t to Duquesne University Law School for tweeting the link.
How often do you update your blog? I am guilty of neglect, but at least feel guilty about it... that counts, right?