GoDaddy.com has topped itself this time, offending thousands of people online days before the Super Bowl.
GoDaddy, an Internet domain registrar and Web hosting company, created a mean-spirited parody of Budweiser's feel-good Super Bowl spot that was sure to rankle viewers and keep the brand name trending.
It generated media buzz, all right, but now is dealing with the fallout.
A little background here: Budweiser debuted its 2015 ad on NBC's "Today" Tuesday morning. It featured a cute little puppy that winds up far from home when accidentally locked in the back of a truck (anyone here remember that episode of "Timmy and Lassie"?)
The puppy perseveres through storms and dark of night, and finally makes it home with the help of some horsey friends. Melted hearts all around.
No one can accuse GoDaddy of good taste in its previous Super Bowl attempts. Its commercials have been sexist and not particularly original, but they got people talking. This time, however, its ads made the mistake of underestimating how much we care for pets.