How do you hype something that already has folks in a frenzy? Follow the LeBron James example, and make the announcement a live televised event.
At 2 p.m. on Sunday, we will learn the actor chosen to play the next Doctor Who, the title character of the world's longest-running sci-fi television show, when BBC American airs "Doctor Who Live: The Next Doctor Special." Current Doctor Matt Smith (above) has decided it's time to move on, and he will hand over the TARDIS after this 50th anniversary season.
The press release read: "Widely regarded as one of the most hotly contested roles in British television, the special’s host Zoe Ball will unveil the Twelfth Doctor in their first ever interview in front of a live studio audience. The half hour show will include live special guests, Doctors old and new, as well as companions and celebrity fans. Current Doctor Matt Smith and lead writer and executive producer Steven Moffat will both give interviews in the special."
Moffat says: “The decision is made and the time has come to reveal who’s taking over the TARDIS. For the last of the Time Lords, the clock is striking twelve.”
Matt Smith will make his penultimate appearance in the 50th Anniversary special on Saturday, Nov., 23 and his Eleventh Doctor will regenerate in the Christmas Special. Doctor Who is produced by BBC Cymru Wales.