In honor of Perrier's 150th anniversary, a series of bottles labeled with Andy Warhol-inspired images make their U.S. debut June 24. Warhol, who grew up in Pittsburgh and whose grave is on a hillside in Bethel Park, created 40 Perrier-themed works in 1983.
They also feature well-known quotes from the artist, including "Art is what you can get away with."
In addition to offering the limited-edition bottles, Perrier is also offering the chance to win an original Andy Warhol work of art as part of the Take Home a Warhol sweepstakes. From consumers can enter to win “Space Fruit: Lemons,” an original screen print work created by Andy Warhol in 1978. A gallery of Perrier and Warhol artwork and bottles will be displayed at this site.
For now, the web site merely posts a quote from Andy: "The idea of waiting for something makes it more exciting."
“Andy Warhol once said that Pop Art is for everyone, and by giving away a Warhol piece of art, Perrier is keeping this sentiment alive,” said Gauthier Gay, International Brands Group marketing manager.
The Warhol bottles debuted a few weeks ago in France, where there also was a special edition in honor of the French Open tennis tournament at Roland Garros. Warhol images are copywright The Andy Warhol Foundation for the Visual Arts, Inc.