Look! Up in the sky! It's a bird, it's a plane! It's Superman! And while you're at it, check out those low, low prices.
In a move billed by the participants as a Hollywood first, Walmart, the world's largest retailer, is teaming up with the sure-to-be-a-hit "Man of Steel," in allowing shoppers to purchase tickets for special early screenings of the Warner Bros. film.
Dan Fellman, Warner's president of domestic distribution, told the New York Times that it's just good economics (not to mention advertising. You're reading this, after all):
"You hear these staggering numbers of how many people walk through a Walmart every day, and that gives us an exposure that we really can’t put a dollar number on."
The movie opens June 14 but the tickets purchased at Walmart are good for a June 13 show. In-store sales begin at 8 a.m. May 18 and long lines are expected; check the Walmart site for participating stores. One million tickets will be set aside for the promotion, and shoppers can buy up to four each.
Those purchasing tickets will be able to pre-order "Man of Steel" on DVD or Blu-Ray, and everyone receives a digital comic book by David S. Goyer, the movie's screenwriter.
"Man of Steel" will be screened in traditional 2-D as well as 3-D and stars Henry Cavill as Superman.