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William Shatner returns as TV commercial Negotiator with a geek reveal

Written by Sharon Eberson on .

The pitch was: A match made in geek heaven, no? Well, yes, when you put it like that.
The press release headline: NEW PRICELINE.COM SHOCKER: WILLIAM SHATNER'S NEGOTIATOR HAS A SECRET CHILD, AND SHE'S "THE BIG BANG THEORY'S" KALEY CUOCO.

As advertising characters go, Shatner's Priceline Negotiator has certainly had an interesting shelf life. the release goes on to say: One year after stunning millions of William Shatner fans by dropping his "Negotiator" character off a bridge, priceline.com is back with a new TV campaign — and another shocker. The Negotiator will reveal that he has a secret child, and she is none other than Kaley Cuoco, star of the hit CBS TV series "The Big Bang Theory."
The campaign for the website's Express Deals begins on television Jan. 14, but it's already running online. Because it's Captain Kirk/Denny Crane, who visited Pittsburgh just last month, and the "Theory's" Penny, I thought it was worth sharing here:

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