Rostrum cuts deal with Caroline, signs 3 new artists

Written by Scott Mervis on .


miketaylorMike TaylorRostrum Records, the Pittsburgh label that broke Wiz Khalifa and Mac Miller, has signed a partnership deal with Capitol-owned indie distributor Caroline, according to Billboard.

The label, founded Squirrel Hill-native and Allderdice grad Benjy Grinberg, who splits his time between Pittsburgh and LA, also has added three new artists in Philadelphia singer Mike Taylor (“Electric Church”), electro-pop trio Bråves (twin Australian vocalists Jericho and Thorald of The Wood and producer Johnny What) and West Coast MC Juliann Alexander.

They join the Rostrum roster of The Bird and the Bee, Mod Sun, TeamMate and Vali. Khalifa, who is signed to Rostrum via Atlantic Records, sued Rostrum earlier this year for release from his 360-deal. Miller left Rostrum after two albums and signed to Warner Bros.

"They are continuing to build an amazing team and we're looking forward to launching our new artists and growing our label with them,” Grinberg said of Caroline in a statement.


Join the conversation:

Commenting policy | How to report abuse
Commenting policy | How to report abuse
To report inappropriate comments, abuse and/or repeat offenders, please send an email to and include a link to the article and a copy of the comment. Your report will be reviewed in a timely manner. Thank you.