Mac Miller is no match for Honey Boo Boo, but he did deliver some big numbers for MTV2.
The network announced today that “Mac Miller and the Most Dope Family,” which marked the first time MTV2 expanded to an hour of original programming on Tuesday night, helped lift the network to its highest rated total day since July 2011 among males 12-34 with a .33 rating.
The Pittsburgh rapper's reality show, set at his LA mansion, was paired with “Guy Code,” which aired at 11 p.m.
Miller's series, at 11:30, retained 97 percent of its “Guy Code” lead-in with a .37 among 12-to 34-year-olds and ranked as the No. 2 original cable series among males 12-34 in its time slot.
By comparison, at the same time, "Family Guy" did a 1.2 with 2.5 million viewers, and "Colbert Report" received a .8 among Adults 18-49 with 1.5 million viewers.
The bottom line is that the show did well in the relatively small universe of MTV2.
Miller told MTV this week, "[At first], I was skeptical about doing a TV show because I don't wanna be 'the guy from the TV show' — I'm an artist and I wanna make music. But we did YouTube videos that were behind-the-scenes, and this is kinda taking that a little further. Instead of on YouTube, it's on TV now."
He also feared whether his Most Dope crew would make good TV. "I wasn't excited until [recently], because the whole time I'm thinking, 'Man, this show's gonna [s--k]. It's me — what do people wanna look at me for? This isn't exciting, I'm not Kanye West, I'm Mac Miller; it's just me and the homeys.' And then I saw some clips from it, and it was kinda tight 'cause it looks so MTV-y. It looks like an MTV show, so to see my life in that formula was kind of weird but it's gonna be tight."